Customer Success that grows ARR for funded SaaS teams!

Fractional CSO leadership and hands-on CS operations for Series A and B SaaS – with deep expertise in Ad Tech and Sports Tech.

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Who It's For

• Series A/B B2B SaaS and tech, ARR £1–50m

• Product-market fit, growing customer base

• Limited CS leadership, high churn or messy onboarding

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Key Services

Fractional CSO

Part-time Chief Success Officer (2-3 days/week, 6-12 months) for Series A companies scaling from founder-led CS. Typical outcome: reduce churn from 8% to 5% MRR; improve NRR from 95% to 110%.

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CS Operational Design & Implementation

CS operating model design, playbook creation (onboarding, adoption, expansion), metrics dashboards (8-12 weeks). Typical outcome: implement tiered CS model; reduce customer onboarding time from 6 weeks to 3 weeks.

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CS Team Buildout & Enablement

Org structure design, role definitions, hiring support, training programs, playbooks (12-16 weeks). Typical outcome: design and hire 3-person CS team; develop 6-week onboarding curriculum.

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Retention & Churn Analysis

Win/loss analysis, churn cohort study, retention strategy, expansion playbook (6-8 weeks). Typical outcome: identify that integration issues cause 40% of churn; develop quick-fix roadmap.

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CS Tech Stack Review

Tech audit, stack recommendations (CRM, CS platform, analytics), implementation roadmap (4-6 weeks). Typical outcome: consolidate from 7 tools to 3; improve data accuracy and reporting speed.

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Approach

1. Diagnostic

(Weeks 1–2) - Deep dive into customer data, team interviews, market analysis

2. Strategy & Design

(Weeks 3–4) - Develop tailored CS strategy, operating model, playbooks

3. Implementation & Enablement

(Week 5+) - Hands-on execution, team building, process launch

4. Measurement & Optimisation

Track KPIs, iterate playbooks, ensure sustainable outcomes

Sectors

Ad Tech

• DSP / SSP / DMP / Ad Server and other Programmatic platforms

• Independent & Agency Hold Co / Agency Trading Desks

• Paid media & embedded platforms

• Managed Service & Self Service

Sports Tech

• Sports analytics

• Data, platform and business infrastructure

• Esport & iGaming

• Sponsorship tech

• Fan media, engagement and loyalty platforms